|
|
| Ad
Resource |
Ad
Resource is a listing of resources for the Web advertising and marketing
community. Internet marketers can use the site for research, contacts
and to keep up to date on the latest happenings in Internet advertising. |
| ChannelSeven.com |
ChannelSeven.com
is a network of Web sites of interest to anyone in the Internet
advertising and marketing industries. Check out the Ad/Insight link for
some great case studies in Internet marketing. |
| TurboAds.com |
TurboAds.com
is a site that focuses solely on rich media advertising. Of particular
interest are the case studies found here. |
| Coalition
for Advertising Supported Information and Entertainment |
The
Coalition for Advertising Supported Information and Entertainment (CASIE)
site, was created by the American Association of Advertising Agencies
(AAAA) to guide the development of interactive advertising and
marketing. This is a great site for industry guidelines for interactive
advertising measurement, privacy, and interactive banner ad sizes. The
site also contains a comprehensive glossary of Internet advertising
terms. |
| Internet
Advertising Resource Guide |
The
Internet Advertising Resource Guide is was created by an academic to
gather together quality Internet advertising resources in one place. See
what you think of this site’s “Guide to the Web”. |
| Advertising
Media Internet Center |
The
Advertising Media Internet Center site (AMIC.com) requires registration,
but it is free. Be sure to check out the Media Guru section where
questions submitted by readers are answered. There is also a
comprehensive section on media software, with both sources and reviews. |
| First
Marketing |
First
Marketing helps marketers develop online communications programs
designed to create relationships with customers. This site is a good
example of the marketing use of newsletters. |
|
| eMarketer |
eMarketer
provides research and information on business online. It aggregates,
filters, organizes and analyzes data from leading research sources and
puts the information into tables, charts and graphs.
Check out the eList, which is eMarketer’s weekly pick of the
Top 10 eBusiness sites. |
| ICONOCAST |
ICONOCAST
strives to be the “definitive” source for facts, figures, trend
analysis and insider information in the Internet marketing industry. Key
Internet statistics on one handy page can be found at this site’s
“Internet at a Glance.” The ICONOCLASH discussion list is one of the
liveliest Internet marketing forums on the Net. |
| NUA
Internet Surveys |
NUA
Internet Surveys is a source for information on Internet demographics
and trends, both in general and in specific industries and markets. NUA
collects and analyzes its own information and makes much of it available
free at this site. |
| CyberAtlas |
CyberAtlas
“is the Web marketer’s guide to online facts.” It gathers and
reviews online research from other resources and reports on the latest
surveys and technologies. It also provides some interpretation and Web
marketing guidance. |
| Jupiter |
In
order to view research overviews and sample research at this site you
have to be a registered user of Jupiter Communications. It's free,
however, and registration opens up a wealth of research of interest to
Internet marketers. Jupiter Communications is a major play in Internet
marketing research and frequently cited in the industry. |
| Forrester
Research |
Forrester
Research provides marketing research and intelligence on consumer,
business-to-business and technology marketplaces. While the site is
designed for paying clients, guests can register and review some
resources. Forrester is frequently cited in industry publications. |
|
|
| BtoB |
BtoB
is an Advertising Age publication focused exclusively on
business-to-business online marketing.
In addition to daily news from the industry, this site has a
number of feature sections including rankings of b-to-b web sites,
directories of b-to-b sites and spending trends in b-to-b advertising. |
|
|
| BRASSRING.com |
BrassRing.com
advertises its site as “everything high-tech”. It is basically a
career portal. Surf around and see who is hiring for what type of
positions in the new Internet economy. |
|
|
| Hoovers
Online |
Hoover’s
Online offers news and information from a number of business sources.
Its specialty is providing tailored information on companies. Much of
this site has a price, but the free stuff if well worth a look. |
|
|
| Cyber
Dialogue |
Cyber
Dialogue is an Internet customer relationship management (CRM) company.
To see how a business like this is structured and operates, review their
integrated suite of products and services designed to help Internet
businesses “build, manage and derive optimum value from their customer
relationships”. |
| iSky |
iSKY
provides outsourced customer care solutions to online businesses “to
maximize the profit potential of each customer in all stages of the
lifecycle.” Check this Web site out to see an integrated approach to
Customer Relationship Management. |
| StayinFront |
StayinFront
is a provider of customer relationship management (CRM) systems and
software. The examples and case studies at this site provide a good
overview of CRM. |
| CustomerFX |
Customer
FX is a customer relationship management and sales force automation
provider. News and case studies on these topics can be found here and
you can subscribe to their free CRM newsletter. |
| SPSS |
SPSS
is most commonly known to marketers as a menu-driven, interactive
statistical software package. The company has come out with a line of
software products to facilitate ecommerce as well, including customer
relationship management (CRM) tools. Great examples and explanations of
e-CRM at this site. |
| Oracle |
Oracle
provides a comprehensive e-business suite supported by online demos and
eSeminars. The Customer Stories section provides comprehensive case
studies of a wide range of Internet marketers. |
| Pivotal |
Pivotal
provides “customer-centric e-business solutions”, another term for
customer relationship management (CRM). Check out the Webcasts at this
site to learn about this company’s approach to CRM. |
| SAS |
SAS
is a marketing and research industry standard in statistical analysis
software. It now offers a fairly comprehensive suite of e-business
products and services as well, including such topics as customer
relationship management, data mining and e-Intelligence. |
| Talisma |
Talisma
provides electronic customer relationship management (eCRM) services. It
focuses on helping its clients deal with large volumes of electronic
communications. Check out its Web site to see how. |
|
|
|
|
| InterNIC |
InterNIC
is the agency that registers domain names. Its website was established
to provide public information on its Internet domain name registration
services. The InterNic FAQ has a great list of frequently asked
questions regarding domain name registration. |
| registrars.com |
registrars.com
is a commercial site offering domain name registration services. In
addition to timely news and information on happenings in the domain name
category, the site provides a function where you can check to see if
your proposed domain name has already been taken. |
|
|
| United
States Government Electronic Commerce Policy |
This
site represents the U.S. government’s electronic commerce policy. It
presents the government’s position on electronic commerce, has a
comprehensive listing of U.S. government sites, and provides examples of
electronic commerce. A great site for macro-issues impacting Internet
marketing. |
| Electron
Economy |
Electron
Economy offers a variety of back-end ecommerce services. This site
provides insight to the more technical side of enabling Internet
marketing. |
|
|
| Direct E-mail
Advertisers Association |
This
is a lobbying site maintained by the Direct E-Mail Advertisers
Association (DEAA) whose mission is “to protest the right of small
business to conduct commerce on the internet.” Check this site out to
see another side of the SPAM issue. |
| Internet
Mail Consortium |
The
Internet Mail Consortium’s Web site is focused on Internet mail
medium. This site has a great deal of information about Internet mail,
and all of it is free to anyone. The Hot Topics link provides the latest
buzz on Internet mail. IMC is also the host of numerous mailing lists
that relate to Internet mail standards. |
| MessageMedia |
MessageMedia
is a provider of e-messaging solutions for Internet marketing and
ecommerce. Visit this site to see how e-mail can be used to build
customer dialogue. |
| Targ-it |
targ.it
is a company that offers opt-in email marketing services. Opt-in email
is sent to recipients who have specifically requested email relating to
a particular topic of interest. Check out the categories to see what
people are interested in these days. |
|
|
| E-Commerce
Times |
E-Commerce
Times is a free online publication, with daily news and feature articles
for entrepreneurs and companies doing business on the Internet. In its
Success Stories interviews, real-life experiences of online
entrepreneurs and companies are documented. |
| SmartAge.com |
SmartAge.com
focuses on small business owners, providing services and resources to
help them create and promote their Web sites,
attract customers and buy and sell services and products online.
Free resources include articles and advice from industry experts,
self-help services, the latest industry news and statistics and forums
where small business owners worldwide can connect with each other. |
| ONVIA.com |
Onvia.com
is “the small business emarketplace” where supply and demand meet.
One interesting feature is a section where small business owners can
submit their Web sites for review. In the Expert Opinion section, small
business owners share successes and failures in online marketing. |
|
| Junkemail.org |
Junkemail.Org
is an interesting site that revolves around issues of unsolicited email,
including user control, privacy, anonymity, commercial speech, consumer
cost and the free flow of information on the Internet. |
| Zero-Knowledge
Systems |
Zero-Knowledge
Systems offers Internet users tools and strategies to help protect their
privacy and freedom on the Web, email, chat or newsgroups. To learn more
about issues surrounding privacy and the net, visit the site’s Privacy
Resource Center. |
|
|
| adsGuide.com |
adsGuide.com
is a comprehensive directory and search engine for Internet advertising,
marketing and commerce services – worldwide. Check out the Books link
for reviews of the latest Internet marketing and business books. |
| eLab |
eLab
is an academic site from the Owen Graduate School of Management at
Vanderbilt University created to study the marketing implications of
commercializing the World Wide Web. Check out the Research section for
useful information. |
| Corbis |
Corbis
is a provider of photography and fine art on the Internet. Currently,
more than 2.1 million images are available to creative professionals and
online consumers. |
|
|
| internet.com |
internet.com
bills itself as “The Internet Industry Portal” and its channels
cover a broad range of technology, internet and ecommerce/marketing
areas. Their “Webopedia” can help you “learn to sling the Internet
lingo.” |
| law.com |
law.com
is tailored to the legal community, but the savvy emarketer can use it
to stay abreast of the latest legal developments affecting both
ecommerce and their specific industry. A wealth of articles on the law
and the Internet can be found at this site. |
| ClickZ
Network |
ClickZ
Network is another comprehensive online publisher of Internet marketing
news and information that provides a variety of products and services.
There is truly something here for everyone interested in Internet
marketing including statistics, strategy and online conferences. |
| Freepromote |
Freepromote
is a commercial site that provides lots of free advice and tools for
getting started promoting your Web site. From advice on how to get
better listings to URL submission tools that make submissions fast and
easy, Freepromote can help. Its explanation of how different search
engines work is invaluable. |
| WILSON
Internet |
Wilson
Internet Services provides both Web Marketing Today, a free e-mail and
web publication that is probably the largest and most popular
e-marketing newsletter, and an E-Commerce Research Room which contains
links to over 2,000 articles and resources about every imaginable aspect
of e-commerce. The
discussion board found at this site, Web Marketing and E-Commerce Forum,
is one of the best. |
| The
Tenagra Awards for Internet Marketing Excellence |
The
Tenagra Award for Internet Marketing Excellence was established to
recognize achievements “that made a fundamental impact on the way
marketing, public relations and advertising are done on the Internet.”
Check it out to see what the industry considers its best work. |
| Wheelhouse |
Wheelhouse
assists companies in attracting, developing and retaining customers
through the implementation of Internet marketing strategies,
technologies and techniques. They provide Internet marketing strategy
and technology consulting, implementation of marketing automation
systems, applications management services and design, execution and
measurement of Internet marketing programs. An example of how to set up
a marketing consultancy online. |
|
| GVU's
WWW User Surveys |
GVU’s
WWW User Surveys is a site to access the results of a series of Web
based surveys of Internet users. There is a wealth of information here,
in a variety of forms. Both raw data on Internet purchasing (and other
forms of consumer behavior) can be found as well as some analytical
reports. While most respondents are from the United States, there is
some useful data on International Internet users. Check out the
methodology section for insights on how to conduct a Web based survey. |
| Zona
Research |
Zona
Research provides Internet marketing research to clients. Read through
this site to see what issues and services are currently popular in this
industry. This is a for-profit site, but there are some good free
samples. |
| Ipos-ASI
Interactive |
Ipsos-ASI
bills itself as “The .com advertising research company” and says its
mission is to be the world leader in advertising research. The free
demos are good introductions to topics such as online copy testing,
online tracking and online surveying. |
| WebCMO |
WebCMO
is an Internet marketing research site that says it is “not here to
sell statistics, but to provide web marketers with marketing
solutions.” The Research section covers research topics and
techniques, the Freeware section includes free software and the Forum
section is a discussion board on new research topics and web marketing
strategy and research. |
| SurveySite |
SurveySite
provides online market research, Web site evaluation and e-commerce
(shopping cart) analysis. This is the company that developed
“pop-up” surveys which selects Web site visitors at random and pops
up a small window asking if they want to participate in an online
survey. The site contains a number of enlightening demos on Web surveys
and on-line focus groups. |
| Netvalue |
NetValue
provides one answer to the question, “Internet users: Who are they?”
This market research company measures Web site audiences based on panels
described as representative of the Internet user population. Decide for
yourself by referring to the Methodology section. |
|
|
| CNET
Builder.com |
CNET
Builder.com is a site for site builders. It features columns on
authoring and site design, graphics and multimedia and back end and site
management. Its reviews of the latest Web tools are particularly useful. |
| LivePerson |
LivePerson
is a provider of real time sales and customer service solutions for
Web-based businesses. Their technology enables customer service
representatives to communicate with Web visitors via text-based chat.
They claim to be able to provide the same level of personal service
found at traditional retailers. Check it out for yourself and see if you
agree. |
| MSHOW.com |
MSHOW.com
specializes in interactive broadcasting services that allow companies to
deliver messages to prospects, customers and employees anytime, anywhere
in the world via the Internet. Its product integrates IP video and audio
streaming, telephony and graphics, plus content services to create a
high quality presentation. Sign up for a live demo to see how it works. |
| ITXC
webtalkNOW! |
IXTC
webtalkNOW! Provides web-to-phone service for their clients. Basically,
the service enables customers to call from the web to any phone in the
world. Is this the next step in customer service on the Web? |
| WHOLETREE.COM |
WholeTree.com
provides services to make your site global-friendly. Its
technology solutions allow for purchases in multiple currencies,
multilingual technical support and Web databases that recognize input
and provide output in multiple languages. |
| Realcall |
Realcall
Alert provides a free web callback service. Insert a Realcall button at
your website. When clicked by customers, it sends a message to call
them. |
| Internet
Pictures Corporation (iPIX) |
Internet
Pictures Corporation (IPIX) provides global visual content and
infrastructure for ecommerce and “new media” Web sites. They are
best known for their three-dimensional, “virtual worlds” and
simulations, examples of which can be viewed at this Web site. |
| Loudeye |
Loudeye
is a digital media infrastructure company. Check out their Show and Tell
section to see what this type of a company does and for some great
examples of steaming video and audio. |
| 2thankU |
2thanku.com
is a service that enables you to quickly create and send personal
messages. It “combines the convenience of the Internet with the
personal touch of written correspondence.” Marketers could use this
service to respond to customers quickly and easily. |
| Aprimo |
Aprimo
offers Web-based tools for marketing management. An informative demo is
available at the site. Also available is the Aprimo Marketing Exchange
which features a many-to-many Internet trading hub for marketers. |
| Ebillboards |
E*billboards
are the high resolution monitors seen in convenience stores, gas
stations and other high traffic public areas. This is an
“Internet-enabled” technology which can be monitored and updated
from the marketer’s desktop. Check out the site to see how. |
|
|
| Prospero |
Prospero
specializes in making business Web sites more interactive through
message boards, chat and user profiles and online communities in order
to “turn visitors into brand advocates.” Explore their communities
platform to understand the infrastructure required for online
communities. |
|
|
| shop.org |
Shop.org
is a trade association that focuses exclusively on Internet retailing.
This site features a report series, The State of Online Retailing,
conducted by the Boston Consulting Group, which assesses the size and
growth of the online retail channel and offers key financial and
performance metrics – including buyer conversion rates, customer
loyalty, online marketing and advertising spending, customer service and
fulfillment costs and effectiveness. |
| WebPromote.com |
WebPromote.com
provides reviews of new techniques and tools of Internet marketing and
provides case studies of how online businesses “did it”. A recent
study explored how The Sharper Image moved its brand online. |
|
|
| Advertising
Age |
This
is the online presence for Advertising Age, a staple trade publication
of the advertising industry. This is the place for the latest news in
this industry. |
| Adweek
Online |
AdweekOnline
provides news and information in the fields of advertising, marketing
and meia. Its publication IQ News offers weekly updates of new media and
Internet marketing, with daily web site updates. The discussion boards
cover a variety of interactive advertising issues. Online forums on
Internet marketing are held regularly. |
| Financial Times
Online |
FT.com
is the online version of the venerable Financial Times. Even more
impressive than its authoritative, in-depth and global reporting on
business (and especially e-business) news is the fact that everything
here is free, unlike many of its competitors who require a
subscription.This is a massive resource. |
| The
Economist |
Few
journals have done as well tracking the development of e-commerce across
the globe as The Economist. The Archive and Library found at its online
presence are priceless collections of Internet marketing, strategies and
case studies. A regular feature is the ongoing survey of e-commerce
(free!). |
| TheStandard.com |
The
online version of The Industry Standard promises to be your source for
"Intelligence on the Internet Economy™". Their audience is
Internet business strategists. This is as close to a
"one-stop" site for Internet marketers as currently exists.
It's all here and it's all good. The Special Reports and Metrics
sections are invaluable. |
| [INSIDE] |
[Inside]
covers the entertainment side of ecommerce focusing on TV, film, music,
media and books. Basically a subscription site, but with lots of
freebies. |
| eCompany
NOW |
eCompany
is a trade magazine focused on how the Web is changing business.
eCompany NOW is its online presence. Most of the content appearing in
the print magazine is available here online and it is augmented with Web
links and discussion boards. The Guide section is a very comprehensive,
frequently updated directory of links about e-business subjects. |
|
| CommerceNet |
CommerceNet
is a global non-profit membership organization created by and for
companies doing electronic commerce – both business-to-business and
business-to-consumer. One of their objectives is to provide insight into
the next generation of electronic commerce applications, strategies and
business models. |
| American
Marketing Association |
The
American Marketing Association (AMA) is the world’s largest
professional society of marketers. Web casts on topics of interest to
Internet marketers can frequently be found at this site. |
| Association of
National Advertisers, Inc. |
This
site, from the Association of National Advertisers, Inc., contains some
great benchmarking studies on a number of key Internet marketing
subjects. Its annual survey on Web Site Management and Internet
Advertising is an important industry benchmark. |
|
|
| nano |
nano
is a combination search engine / buying agent. Whenever you’re reading
something on the Web that you want to know more about, you can activate
nano and it “understands” the “idea” being presented. It then
uses that idea to suggest things you might want to read next, related
things you might want to buy, interesting things you can do, or anything
else you may want to know. It’s free, but try the demo before you
download it. |
| ThirdVoice |
ThirdVoice
2000 is a free personal Web assistant that turns words on any Web page
into “Active Words” – words that users click to open content,
commerce and community providers. Check out the Tour and Tutorial to see
how it works. |
| Ask
Jeeves |
Ask
Jeeves is a search engine that “lets you ask a question the way
you’d ask it in the real world”. Once you ask your question, you not
only get an answer, you get some suggestions on other related questions
that you might like to ask. Read the extensive documentation on how Ask
Jeeves works for a fascinating application of collaborative filtering
technology. |
|
|
| Salesdriver.com |
Salesdriver.com
is an on-line sales incentive service that enables sales managers to
build, run and reward sales contests entirely over the Internet. This
service is free. You can, however, purchase incentive items from listed
suppliers. |
| Sales
and Marketing Management |
Sales
and Marketing Management is a trade magazine that does a nice job of
integrating technology into marketing. At its online presence, there is
news, advice and a great list of online marketing resources. |
| Selectica |
Selectica
provides a packaged Internet selling system that businesses buy to
establish an Internet sales channel. Reading through the site actually
provides a useful comparison between traditional and Internet sales
channels. A free guide “Seven Keys to Internet Selling Success” is
available at the site. |
| Salesforce.com |
Salesforce.com
is a sales force automation service that allows clients to access,
manage and share sales information. It also provides customer
relationship management (CRM) services. |
|
|
| AdKnowledge |
Online
marketing ROI is the focus of AdKnowledge. Check this site out to see a
state-of-the-art approach to this increasing important online marketing
concern. |
| Internet
Advertising Bureau |
This
site is maintained by the Internet Advertising bureau, a not-for-profit
association devoted exclusively to maximizing the use and effectiveness
of advertising on the Internet. This
is a good site for information on online advertising effectiveness. |
| Nielsen/NetRatings |
Nielsen//Net
Ratings is an audience measurement service that provides site
publishers, media buyers, e-commerce companies and Internet marketers
with data and information on how people use the Internet. Try out the
demo to see how this works. Free statistics are also available at the
Daily Stats section. |
| Media
Metrix |
Media
Metrix provides syndicated Internet and digital media audience
measurement services to assist its clients with media planning, buying
and selling Internet advertising, developing advertising, marketing and
e-commerce strategies, understanding consumer behavior, gaining
competitive market intelligence and making investment decisions. Check
out the Web site to see how they do this. |
| I/PRO |
The
I/PRO company provides WWW traffic verification, analysis and research
to paying clients. Read the Services/Products section to see how this is
done. |
| Engage |
Engage
has a range of products and services that help marketers identify and
understand their online audiences, then target those specific audiences
with online marketing programs. Follow the links and demos through this
Web site for a good overview of Internet marketing today. |
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