|
|
| MarketingProfs.com |
This site is a
great place to go to get more information on doing real-life marketing.
It contains easy-to-use sections, such as “Where can you go on the Web
to get good competitive information?” and “Where can I find sales
data?”. |
| Guerrilla
Marketing Online |
The online
presence of the tactical marketing specialists. Its all here from the
best-selling business series, and some of it is free! Also a good
example of a commercially-oriented community site. |
| The
Marketing Resource Center |
Here you can get
answers to your marketing questions in the Marketing Forum or browse
through the marketing Articles Library. The Association’s Database
contains over 2,500 global business associations. Registration is free. |
| KnowThis.com |
KnowThis is a
virtual library containing reference and resources for marketing,
research, advertising, selling, promotion and more. It contains over a
thousand, nicely categorized links to sites that can be useful to
marketers. |
| paintedcows.com |
According to the
site, “if it has anything to do with advertising or marketing (or
cows) and it has a Web site, you’ll find a link to it on one of our
pages.” |
| Marketing
Dictionary |
The Marketing
Dictionary is a comprehensive glossary of marketing terms written by an
Australian marketing professor. |
| Reveries.com |
Reveries.com is a
digital magazine (digizine) whose primary audience is marketing people
at consumer goods and services companies. It blends marketing ideas and
case studies with personal interviews of marketing people, think pieces
and marketing art. |
| Idea
Site for Business |
Idea Site for
Business has several features useful to marketers, primarily in the form
of articles written by volunteer contributors on topics ranging from
direct marketing to how to build a better Web site. Find out how
professionals market their businesses at the How Do You Market section. |
| Headlight.com |
Headlight.com is
a provider of business e-learning. Self-paced marketing courses include
topics in the area of marketing techniques and planning. |
|
| International
Business Ethics Institute |
The International
Business Ethics Institute promotes corporate responsibility and public
awareness and dialogue about international business ethics issues. Their
Web site disseminates business-ethics information to illustrate the
positive results of responsible business |
|
|
| Marketing
Tools Directory |
This site,
provided by American Demographics magazine, has an extensive collection
of resources in all areas of marketing, including articles, software
downloads and more. |
| Quirk's
Marketing Research Review |
Like the print
magazine, the Quirk’s Marketing Research Review Web site is designed
to be a one-stop source of information on marketing research.
Well-written, practical articles on marketing research case studies and
tools can be found here as well as a directory of research providers. |
| WorldOpinion |
WorldOpinion is a
marketing research portal that calls itself “The World’s Market
Research Site.” It is a massive site with very useful resources for
marketers and researchers alike. Catch the latest market research news
at News Stand. |
| @ResearchInfo.com |
This is an online
market research community site for anyone in, or with any interest in
the marketing research field. It contains a directory of research
companies, a library of research related articles, trials and demos of
research software and an employment board. |
| STAT-USA |
This is a very
user-friendly U.S. government site that collects and coordinates
economic, business and international trade information produced by
numerous government agencies. While a subscription is required to access
resources online, free access to the information indexed at this site is
available through federal depository libraries. |
| Hoover's
Online |
Hoover’s
business network was built to “serve the needs of people behind
desks.” Hoover’s is best known for their company and industry
reports, but have recently expanded into other topics such as money
management, career development and business travel. |
| U.S.
Census Bureau |
The mission of
the Census Bureau is to “be the preeminent collector and provider of
timely, relevant and quality data about the people and economy of the
United States.” This site facilitates that goal with an abundance of
both for fee and for free information on almost every imaginable
subject. |
| FedWorld |
The FedWorld
Information Network is the online locator service for information
produced and distributed by the Federal Government. Some of the
information is free and some you have to pay for, but the site does a
good job in helping you find what you need. |
| The
Gallup Organization |
The Web site of
the venerable Gallup Organization, which produces all those Gallup polls
we hear about, is chock full of facts and figures on American (and some
international) society, culture and business. Full details on recent
Gallup polls can be found here. |
| Values
and Lifestyles |
This is the Web
site of a major consumer research firm which specializes in
psychographic segmentation, based on factors that motivate consumer buying.
There is some free stuff at the site including a recent survey of
consumer acceptance of technology. |
|
| American
Marketing Association |
The American
Marketing Association (AMA) is the world’s largest and most
comprehensive professional society of marketers. This site facilitates
the AMA’s mission to provide education on marketing, assist marketers
with career and professional development and “to advance the science
and ethical practice of marketing disciplines.” |
| Association
for Consumer Research |
This is a Web
site for those who have a professional interest in the field of consumer
research. |
| Society
for Consumer Psychology |
The Society for
Consumer Psychology (SCP) is composed of behavioral scientists in the
areas of psychology, marketing, advertising, communication and consumer
behavior. It represents a multi-disciplinary approach to understanding,
predicting and influencing consumers. |
| American
Association of Advertising Agencies |
AAAA is a
national trade organization representing the advertising agency
business. The site provides some great insights into the operation of
advertising agencies. |
| Business
Marketing Association |
The Business
Marketing Organization (BMA) is focused on business-to-business
marketing / marketing communications and its site provides unique access
to information, ideas and the experience of professionals in this
industry. |
| National
Foundation of Women Business Owners |
The National
Foundation for Women Business Owners (NFWBO) provides a wide variety of
information on and for women business owners and their firms worldwide.
Their Research section contains some good marketing intelligence on this
market. |
|
|
| Grizzard
Communications Group |
The Grizzard Agency is one of the largest direct marketing
companies in the U.S. This site has a great collection of links of
interest to direct marketers. |
| Response
Magazine |
Response Magazine is narrowly focused on the direct
response television (DRTV) industry. At this site you will find
everything from monthly listings of new infomercials to legal advice
from lawyers specializing in DRTV to advice on the nuts and bolts of
doing business in DRTV. |
| The
Direct Marketing Association |
The Direct Marketing Association (DMA) is the oldest and
largest trade association for users and suppliers in the direct,
database and interactive marketing industry. The DMA provides extensive
resources to both direct marketing professionals and students. |
| Direct
Magazine |
Direct Magazine
is a popular trade publication in the direct marketing industry. Its
online presence contains numerous resources for marketers in that field. |
| DMNews |
A site full of
resources for those in the direct marketing industry – and for those
who want to learn more about it. A good source of current industry news. |
|
| Salesdriver.com |
Salesdriver.com
is an online sales incentive service that enables sales managers to
build, run and reward sales contests entirely over the Internet. This
service is free. You can, however, purchase incentive items from listed
suppliers. |
|
|
| Kidscreen |
Kidscreen is a trade
magazine focused on advertising and promoting to children and teens. Its
monthly online issues cover licensing and merchandising, new media and
advertising and promotion. This site provides an interesting perspective
on a controversial issue in marketing. |
| Advertising
Age |
A leading trade magazine in its field, Advertising Age is
“must” reading for the advertising professional. |
| Ad
Council |
The
Ad Council is where most public service messages come from. A private,
non-profit organization, the Ad Council is supported by the media, the
advertising industry and the business world. Learn all about the impact
of public service advertising at this site. |
| Advertising
Educational Foundation |
This
trade association site, supported by ad agencies, advertisers and media
companies, furthers the Advertising Educational Foundation’s goal of
promoting an understanding of “how advertising is created, how it
works and what it contributes to our social and economic life.” |
| Ad
Track Index |
If
you ever saw an ad and wondered if it worked, this is the place to find
out. Ad Track asks consumers to compare major advertising campaigns and
how effective they think the ads are in helping to sell the
product. |
| CLIO
Awards |
This
site is dedicated to the “Academy Awards” of advertising and also
includes information on general advertising media and methods. |
| American
Advertising Foundation |
This
is a professional organization for those in the advertising industry and
the organization that operates the ADDY Awards. |
| Arent
Fox: Advertising and Trade Regulation |
This is the site
of a law firm which specializes in advertising law. Browsing through
this site reveals all the trouble that you can get into with
advertising. |
| AdCritic.com |
Now this is real
fun! Here is where you will find practically any ad you have seen on TV.
In the future Web visitors will be invited to vote on their favorite
ads, discuss them and send a message to the advertiser. |
|
| Marketing
Competence |
This
site has a wealth of resources on customer relationship management issues
– from
fundamentals to latest technologies. The site creator has a unique
perspective on the subject, be sure to read his editorials. |
|
|
| WILSON
Internet |
Wilson Internet Services provides both Web Marketing Today,
a free e-mail and web publication that may be the largest and most
popular e-marketing newsletter, and an E-Commerce Research Room which
contains links to over 2,000 articles and resources about every
imaginable aspect of e-commerce. |
| EBoz! |
EBoz! cost less
than $500 to build. Now it attracts 300,000 visitors a month, according
to the site. And now the creator of the site wants to share his secrets
for and advice on eCommerce selling, Internet marketing, and Web design. |
|
| Strategic
Health Care Marketing |
This Web site offers an overview of Strategic Health Care
Marketing, a monthly print publication. Here you can find special
reports and other resources for those in the health care marketing
field. |
| Hospitality
Sales and Marketing Association International |
Hospitality Sales and Marketing Association International
is the largest international association of hospitality sales and
marketing professionals. This site offers a number of resources to those
in this field. And it offers some interesting insights into how
marketing is conducted in the hospitality industry for those unfamiliar
with it. |
| Internet
Nonprofit Center |
The Internet
Nonprofit Center provides information for and about nonprofit
organizations. Its online library is a repository for publications,
information and data about marketing in nonprofit organizations and the
nonprofit sector. |
| Chanimal |
This site
provides resources and networking to professional marketers in the PC
market place. It is very comprehensive in its coverage of marketing
materials. |
| The
Journal of Services Marketing |
Here’s a place
to find out more about the marketing of services. Subscription to the
journal is required for access to most of the resources, but you get a
free trial subscription. |
|
| MarketingJobs.com
|
The name says it all. Here you can search for marketing
jobs by geographic location, industry and specialization. |
|
|
| Public
Relations Student Society of America |
Supported by the
Public Relations Society of America, the Public Relations Student
Society (PRSSA), offers career information, advice and placement
services for those considering a career in PR. |
| The
Museum of Public Relations |
This online
museum documents “successful public relations programs since the PR
industry was born.” A recent exhibit featured Moss Kendrix, the first
African-American to acquire major accounts, who helped break down ethnic
and cultural stereotypes in advertising. |
| Institute
for Public Relations |
The Institute for
Public Relations hosts a trade-oriented site to “focus attention on
research, educational and professional activities promoting excellence
in the practice and teaching of public relations." |
| PR
Central |
PR Central is a
service for professional communicators and reporters. Here you can
identify experts on most subjects, locate contacts at major corporations
or hold asynchronous discussions with other PR types. |
|
| Service
Corps of Retired Executives (SCORE) |
The Service Corps
of Retired Executives (SCORE) is a nonprofit organization providing
resources and services to entrepreneurs and small businesses. Working
and retired executives and business owners volunteer their time and
expertise to provide free business consulting. |
| SBTV.com |
The Small
Business Television Network (SBTV.com) consists of small business news
reports and interviews with business experts, consultants and owners
utilizing streaming video technology. Other resources include
recommendations for books on entrepreneurship and a list of small
business sites. |
| YES! |
YES! is a live
Internet web cast channel designed specifically for entrepreneurs. It
address topics such as advertising, marketing and business planning
through a mix of interviews, how-to programs, interactive workshops and
business community chat groups. |
| StartUPbiz.com |
StartUPbiz.com
provides resources to people who want to start a business or
commercialize an idea. The materials at this site are very focused on
providing practical know-how and actionable information. |
| Idea
Cafe |
Idea Café is a
community site for small business and entrepreneurs with a wide range of
services ranging from chats to case studies to concise discussions of
business and marketing fundamentals. This site caters to GenX
entrepreneurs. |
| Entrepreneur.com |
Entrepreneur.com
is an online business-to-business community marketplace for small and
emerging businesses. This site covers a lot of ground from free business
forms to franchising tips to marketing advice. |
| Franchise
Showcase Online |
If you’re
looking for a franchise, this is the place. Here you will find a
directory of franchise business opportunities. |
| How
to Start a Small Business |
This is a site
that’s set up as an online book. It consists of a number of
“chapters” of essential information for prospective and current
small business owners. A Spanish version is also available. |
| International
Business Forum |
The Web site of
the International Business Forum contains information that marketers can
use to learn about business opportunities in the international
marketplace. It covers both importing and exporting issues. |
| ExportHotline.com |
ExportHotline.com
tries to help exporters and importers discover new markets, locate
potential contacts and conduct secondary research. Membership is free,
but required to access all materials. |
| WOWFactor |
This site
provides “women’s business solutions” and networking
opportunities. |
| Franchise-chat.com |
News, forums,
chats and more for those interested in franchises and the franchise
business. |
|
| PROMO
Magazine |
PROMO Magazine covers the promotion marketing industry,
identifying industry trends, providing "how-to" information
about promotion that marketers need to know and hosting online forums
for those in the promotion marketing industry. |
| ilovegraphics |
This site is for
marketers interested in graphics tools, design tutorials and free images
to use in Web site building and marketing collateral development. |
|
| netopia |
This site
provides information and products for retailers making the transition
from bricks and mortar to e-stores. It also discusses business
applications of DHL. |
| Retailer
News Online |
This is a site
with a variety of resources and services (mostly free) for retailers.
This is the place to learn about putting a store online “without going
broke or insane.” |
| Primal |
This is a
comprehensive listing of price discrimination litigation under the
Robinson-Patman Act to protect small businesses and towns from the
superstore, category killer and big box retailers. |
|
| Consumer
World |
Consumer World is
a public service, non-commercial guide cataloging over 2,000 useful
sites for consumers. Consumer rights, product reviews and links to
consumer agencies are easily accessed from this site. |
|
| The
Logistics Business LTD |
This is the site
of a company that specializes in logistics consulting – supply chain
development, asset tracking software, warehouse automation and
management, etc. |
|
| Hot
Product News |
This is a
centralized Internet location for information on the latest new products
and services. It provides a forum for companies to present new products
to a global audience. |
| The
New Products Showcase and Learning Center |
The Product
Showcase is a collection of 65,000 grocery products which provides a
resource to those in the food marketing industry. |
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